The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace Category: Digital Product
Roam Delivery
Agency: Ogilvy PR / London + OgilvyOne / London
Client: Volvo Cars Category: Use of Technology / Physical Product & Mobile Integration
Marriage in the Air – Cathay Pacific and Cathay Dragon
Agency: McCann Worldgroup / Hong Kong + MRM//McCann / Shanghai
Client: Cathay Pacific Airways Category: Influencer Marketing / Multi-Channel
Symphonologie
Agency: DigitasLBi / New York + Accenture / New York
Client: Accenture Category: Craft / Dynamic Data Visualization
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland Category: Craft / Dynamic Data Visualization
The Reversed Trailer
Agency: TRY / Oslo + Bacon / Oslo + APT / Oslo
Client: Volkswagen Category: Ambient / Live Events
Finding Her
Agency: DDB / Dubai
Client: UN Women Category: Craft / Illustration - Single or Campaign
Year In Search 2016
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client: Google Category: Online Films & Video / Short Form - Single
Dream
Agency: DDB / New York
Client: Wildlife Conservation Film Festival Category: Online Films & Video / Short Form - Single
USA Women's Gymnastics
Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client: Under Armour Category: Online Films & Video / Short Form - Single
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike Category: Data Visualization / Dynamic
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London
Client: Google Arts & Culture Category: Ambient / Immersive / Virtual Reality (VR)
Meet Graham
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission (Victoria) Category: Integrated Campaign
Love At First Wash - Date Night
Agency: DDB / Dubai
Client: Henkel Category: Craft / Sound Design - Single
Love At First Wash - Sunday Stroll
Agency: DDB / Dubai
Client: Henkel Category: Craft / Sound Design - Single
Rubbish Famzine. In The Name Of The Father
Agency: Kinetic / Singapore + Holycrap.sg / Singapore
Client: HOLYCRAP.SG Category: Editorial / Magazine Layout Design
Lifesaver Backpack
Agency: J. Walter Thompson Colombia / Bogota
Client: Casa Luker Category: Physical Product
PlayPallets: Basketball
Agency: PlayPallets International / Brooklyn
Client: PlayPallets International Category: Physical Product
Rule40
Agency: Leo Burnett / Chicago
Client: Brooks Running Category: Real-Time Response / Activity / Proactive Communications
Care Counts
Agency: DigitasLBi / Chicago + Ketchum / Chicago
Client: Whirlpool Category: Events & Experiential
Still The Most Shocking Second A Day
Agency: Factory / London + Don't Panic / London + Stink / London
Client: Save The Children Category: Craft - Sound Design / Sound Design - Single
Loving the night
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's Category: Craft / Photography - Single or Campaign
TON-TON VOICE SUMO
Agency: DENTSU INC. / Tokyo
Client: Geriatric health services facility HITORIZAWA Category: Innovation in UX / UI / Single Channel
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles
Client: Donate Life Category: Film / Cinema / Fiction
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation Category: Craft / Art Direction - Single or Series
Of Mice and Men
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Get Back, Tohoku.
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Photography - Single or Series
Aging=Passage of Time
Agency: SHISEIDO CO., LTD. / Tokyo
Client: SHISEIDO CO., LTD. Category: Craft / Photography - Single or Series
Doors Of Thrones
Agency: Publicis / London
Client: Tourism Ireland Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
adidas Originals - Future
Agency: Johannes Leonardo / New York + Squeak E Clean / Los Angeles + RSA Films / Los Angeles + Exile / Los Angeles
Client: adidas Originals Category: Craft - Use of Original Music / Use of Original Music - Single
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike Category: Architecture Enhancement
Spanish Lessons
Agency: ALMA DDB. / Miami
Client: Netflix - Narcos Category: Online Films & Video / Short Form - Campaign
mt × vitra
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Co., Ltd. Category: Immersive / Environmental / Indoor Spaces
Amazon Fashion Week Tokyo 2017 S/S Opening Act
Agency: McCann / Tokyo + TYO drive / Tokyo + WOW Inc. / Tokyo
Client: Amazon Japan G.K. Category: Immersive / Environmental / Indoor Spaces
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace Category: Innovation in Design / Digital Design
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace Category: Innovation in Social Media
Land Lines
Agency: Google Data Arts Team / San Francisco + YesYesNo / New York + Ubilabs / Hamburg
Client: Google Data Arts Team Category: Craft / Dynamic Data Visualization
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Innovation in Responsive Environments
Spanish Lessons
Agency: ALMA DDB. / Miami
Client: Netflix - Narcos Category: Branded Social Post / Branded Social Campaign
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London
Client: Google Arts & Culture Category: Craft / Visual Effects / Animation
Come Together
Agency: adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London
Client: H&M Category: Craft - Direction / Direction - Single